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donuts-logo-headerThe new top-level domain land-grab rolls on this month, with Bellevue-based domain registrar Donuts announcing that it will launch 29 new TLDs this month, including .services, .toys and (my personal favorite) .wtf.

The domains come in two separate groups: those that are generally available for anyone to register, and those that are in “sunrise” registration for trademark holders. The latter category is designed to make it possible for major companies and other intellectual property holders to claim any domains they want before the unwashed masses can rush in and gobble them up.

People who want to pick up a new domain can do so from any company that sells domains from Donuts, including GoDaddy, 1&1 and eNom.  Each of those registrars often has its own process for signing up new domains, complete with its own individual pricing structure. Some popular domain names might also only be available from one company or another.

This new release of internet territory all a part of a new program to expand the number of TLDs, which was started several years ago by the International Commission for Assigned Names and Numbers (ICANN), the organization that oversees the registration of domain names on the internet.

Donuts has seen a major benefit from the new program. The company picked up a ton of funding in order to compete for the right to register all of these top level domains, and that work has been paying off. Earlier this year, the company said it had registered approximately 500,000 new domains using new TLDs.

There are more new top-level domains coming in the future, too. ICANN is continuing to review applications for certain TLDs, and others that it has already approved will be entering the market soon.

Here’s the full schedule of what domains go on sale when:

“Sunrise” registration for trademark holders:

  • July 8: .LOANS, .LIFE, .GUIDE, .CHURCH
  • July 15: .DIRECT, .PLACE
  • July 22: .DEALS
  • July 29: .CITY

General availability to any registrant:

  • July 2: .SERVICES
  • July 23: .REISEN (German for “travel”), .TOYS, .UNIVERSITY, .TOWN
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