Wearing Google Glass to the movie theater? Be sure to bring an extra pair of frames if you need glasses to see.
The Motion Picture Association of America and the National Association of Theatre Owners announced a joint policy today that institutes a “zero-tolerance” policy for people donning wearable recording devices during a film. While the policy doesn’t specify Google Glass by name, it seems clearly targeted at the high-tech headgear.
Glass’s camera is one of its most-discussed features, and it’s really the only mass-market wearable that clearly features a video camera.
“As has been our long-standing policy, all phones must be silenced and other recording devices, including wearable devices, must be turned off and put away at show time,” the groups said in a statement released today. “Individuals who fail or refuse to put the recording devices away may be asked to leave.”
This isn’t much of a change for the overall moviegoing public. Many theaters already have existing policies prohibiting Glass and other cameras, but this decision will cover a massive group of cinemas nationwide. Plus, Glass is far from ubiquitous, so the number of people affected by this decision isn’t too large, at least for the moment.
Today’s announcement will hopefully remind people to be prepared when they’re on their way to a film, and maybe consider leaving their face computer at home.
And it is not the only establishment banning Google Glass. You may recall that Seattle dive bar — the 5-Point Cafe —banned the high-tech eyewear last year. GeekWire’s Taylor Soper polled some consumers outside the bar to get their take, and here’s what he discovered.