Microsoft is buying Capptain, a small Paris-based startup that helps mobile developers get a better sense of how people are using their applications. Terms of the deal — announced today on the Capptain Web site — were not immediately known.
The Capptain service analyzes user behavior within apps, and then compiles push notifications with specially-targeted messages, announcements or offers.
“You can ask any question. Like, after how many visits a user is likely to post a review or buy something,” according to a promotional video explaining the service. “With this info, Capptain helps you automate targeted campaigns that work on every platform and any device with an Internet connection, even a Smart TV.”
Capptain wasn’t on our short list of potential acquisitions yesterday when we compiled 10 potential M&A targets for Microsoft.
But it could signal that Microsoft — under the direction of new CEO Satya Nadella — is willing to scour the globe for promising startups. TechCrunch reports that Capptain had raised about $2 million from Runa Capital.
A TechStars Seattle grad led by former Yahoo employee Robi Ganguly and former Microsoft employee Mike Saffitz, Apptentive also helps companies get a better sense of how people are using apps, boosting ratings and reviews in the process.
Here’s a closer look at Capptain.