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Amazon CEO Jeff Bezos. CEO Jeff Bezos.

The Washington Post is coming up with a creative new way to make money.

The newspaper, now owned by CEO Jeff Bezos, wants to license its own back-end content management platform to smaller media entities, according to a report from the Financial Times.

The FT notes that potential customers include local and regional newspapers that already have content-sharing deals with the Post. Student newspapers at places like Yale and Columbia are also testing out the software.

Licensing technology is certainly a novel new way to create revenue for a newspapers that have seen their bottom line suffer over the past decade with the advent of online media.

But it’s unsurprising to see the strategy from the Post, which Bezos bought for $250 million in October 2013. The FT also noted that the Post hired 20 engineers this year while also developing new internal software that “both suits the Post’s needs and could be opened up to other users.”

In interviews with the New York Times, Washington Post executives said the newspaper has been learning and adopting Bezos’ leadership approach through its interactions with him.

Last month, the Post launched a new app for Amazon’s Kindle Fire, marking the first partnership between Amazon and the newspaper since Bezos bought the Post.

Hat tip Business Insider.

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