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Amazon’s first smartphone, slated to be unveiled Wednesday in Seattle, will use AT&T as its exclusive wireless carrier, according to a report this morning in the Wall Street Journal, citing anonymous people briefed on the plans.

Images of the Amazon phone via BGR.
Images of the Amazon phone via BGR.

Depending on how Amazon’s new device is received, the move could be a boon for AT&T. However, going with one carrier out of the gate would also limit the potential market for the new smartphone, making the challenge tougher for Amazon as it attempts to carve out a niche in a market dominated by Apple’s iPhone and Google’s Android.

Apple used a similar approach with the launch of the iPhone, but that was at a much earlier phase of the smartphone market.

AT&T and Amazon have an existing partnership for wireless service on Kindle tablets and e-readers, which could give Amazon leverage to offer discounted wireless plans or additional benefits for people who purchase its device.

Amazon’s phone is expected to include 3D visual effects and eye-tracking technology. Amazon has been laying the groundwork for the device in a series of patent filings dating back several years. The company issued a teaser video in which customers reacted with varying degrees of surprise and astonishment to a mystery device in their hands.

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