People who open up their iOS devices this week may be seeing red, and for good reason: Apple and developers of a slew of popular apps have teamed up to raise money for the Global Fund to fight AIDS. The promotion, which coincides with World AIDS Day, will put a portion of the proceeds for certain apps and games towards the fund, which supports local programs in more than 140 countries.
It’s a part of the fund’s Product(RED) initiative, which partners with companies like Apple and Starbucks to raise awareness about AIDS and contribute a portion of certain products’ sales to the Global Fund’s work. Apple has been deeply involved with the program since its launch, and has previously offered special Product(RED) branded devices.
Participating apps for this promotion include Clash of Clans, Clear, Djay 2 and Monument Valley. Those apps include special in-app purchases based around the Product(RED) theme that users can purchase and contribute to the fund’s work. For example, users can purchase a special theme for Clear’s to-do list, or a pack of new levels for Monument Valley.
In addition to the app promotion, Apple will donate a portion of the proceeds from its Black Friday and Cyber Monday sales to the fund. Customers in the U.S. who purchase certain items in Apple’s retail stores on Black Friday will receive a Product(RED) branded gift card, and Apple will donate based on the number of gift cards issued. On Cyber Monday, the company will donate a portion of every sale made through its retail and online stores worldwide.