Mobile devices have trumped TV for our daily screen time.
Flurry Analytics found that time spent on smartphones and tablets have reached two hours and 57 minutes for the average American, which is up 9.3 percent from nine months ago. According to the US Bureau of Labor Statistics, Americans spend two hours and 48 minutes per day watching TV — a number that has stayed flat for more than two years.
This marks the first time that mobile device screen time usage has surpassed TV time.
“As of September 2014, it is a new world in the American living room,” Flurry wrote.
Flurry, which is owned by Yahoo, also found that the mobile device use increase mostly came from apps not ranked highly on leaderboards like ComScore, but rather time spent with lesser-known apps. Because of this, Flurry noted that “independent developers have survived attempts by large players to consolidate the ecosystem” based on time spent with non-popular apps.
Read the full report here.
