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During the first week of classes of any given quarter at the University of Washington, you can always find several booths at the Husky Union Building (HUB) promoting a wide range of offerings.

Amazon posted up in front of the University Book Store at the University of Washington’s Husky Union Building this week to promote its Amazon Student program. Photo via Amazon.

Now, it looks like Amazon is joining in on the fun and the company’s choice of location is particularly interesting.

As noted by Shelf Awareness, Amazon decided to set up a booth at the HUB earlier this week to show off its Amazon Student program, which is designed for college students with deals on textbooks and free two-day shipping for six months.

What’s notable here is that Amazon’s table was directly in front of the University Book Store, the place where a majority of UW students purchase their textbooks each quarter. Even more, Amazon held a Kindle raffle at lunch time, which ended up clogging the HUB’s already-crowded walkways.

HUB store manager Jonathan Day told Shelf Awareness that Amazon reps tried convincing students that they could “save hundreds” on textbooks and other college-related items with Amazon Student. The program is free for six months, then turns into an Amazon Prime membership for just $39 — 50-percent off the regular annual cost for Prime.

A quick look at the Amazon Student Facebook page shows the company this week posting up at other college campuses like Portland State, Louisville and UC Davis, hoping to catch students as they return to school from winter break.

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