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Amazon CEO Jeff Bezos
Amazon CEO Jeff Bezos

Amazon’s Jeff Bezos said today at the company’s annual shareholder meeting in Seattle that it added 30 million new customers last year to bring its total active user base to 244 million.

“It’s still day one,” the CEO said, which is a common phrase Bezos is known for using to describe the company’s rapid growth rate.

Based on those figures, the company grew at an impressive 14 percent annual growth rate, a notable amount, especially since the online retailer is now in its 19th year of operations.

Amazon defines active customers as accounts that have made a purchase in the past 12 months, so that means Amazon has valid credit cards on file for roughly that many people worldwide. Although not a direct comparison, Apple has 800 million iTunes accounts and PayPal has 110 million.

These days, a lot of customers for the Seattle-based company are international. Over the past year, Bezos said they launched the most new features in India, followed by Canada, Italy, Spain and France.

Not to mention China, where it has a very large market opportunity. Yesterday, Amazon announced it had invested $20 million in Yummy77, a food-delivery service based in Shanghai.

Today, in response to a shareholder question about China and potential competition from Alibaba, which is gearing up for an U.S.-based IPO, Bezos said “We have a good toe-hold in China. There’s room for multiple winners.”

When entering new geographies, he said they stick with the formula they know best: putting customers first; offering a huge selection at competitive prices.

“China has been a very good business for Amazon,” he added.

More from Amazon’s annual meeting

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