AT&T tried to honor those affected by the 9/11 tragedy today with a photo, but it doesn’t look like it was a great marketing move thus far.
The mobile carrier just tweeted out the photo to the right with the Manhattan skyline at night and the words “Never Forget.” Someone is holding a smartphone with an image of the “Tribute in Light” from the National September 11 Memorial that fills out the actual photo itself.
People aren’t exactly supportive of the image, as you can see below. What do you think? Bad move by AT&T?
— Scott Dagostino (@scottdagostino) September 11, 2013
— Lauren Indvik (@laureni) September 11, 2013
.@ATT Congratulations on a new level of tacky jackassery! You know, using the murder of 3,000 innocent people to promote your products.
— GidgetWA (@GidgetWA) September 11, 2013
@ATT Just to let you know, I'm discontinuing service w/ you for this obnoxious tweet. Also bc your cellphone service = egregiously horrible.
— Dana Stevens (@thehighsign) September 11, 2013
— Jon Fisher (@jonfisher) September 11, 2013
Update, 10:21 a.m. — AT&T just tweeted an apology:
We apologize to anyone who felt our post was in poor taste. The image was solely meant to pay respect to those affected by the 9/11 tragedy.
— AT&T (@ATT) September 11, 2013
Update, 10:24 a.m. — Looks like AT&T just took the tweeted photo down, but some damage was done.