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AT&T tweeted this photo out today in remembrance of 9/11.

AT&T tried to honor those affected by the 9/11 tragedy today with a photo, but it doesn’t look like it was a great marketing move thus far.

The mobile carrier just tweeted out the photo to the right with the Manhattan skyline at night and the words “Never Forget.” Someone is holding a smartphone with an image of the “Tribute in Light” from the National September 11 Memorial that fills out the actual photo itself.

People aren’t exactly supportive of the image, as you can see below. What do you think? Bad move by AT&T?

https://twitter.com/StayPressed/status/377842198256947200

https://twitter.com/emeyerson/status/377838858798264320

https://twitter.com/jeffersonb/status/377839595464839168

https://twitter.com/jeffkelleyrva/status/377841120069554177

Update, 10:21 a.m. — AT&T just tweeted an apology:

Update, 10:24 a.m. — Looks like AT&T just took the tweeted photo down, but some damage was done.

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