Panos Panay, the corporate vice president in charge of Microsoft’s Surface tablet business, made a brief appearance this morning at the company’s U.S. Public Sector CIO Summit in Redmond, running through the basics of the devices and dropping a hint about where the Surface is headed next.
He began by telling the audience that Microsoft is aiming to broaden the market for the Surface well beyond consumers to large companies and governmental agencies.
“Granted, for your organizations … it wasn’t our primary target at launch, but please understand that when we designed these products, we designed them with you in mind,” Panay said. “We did design them to get the consumer market first, or retail. No doubt. But we’re right on the cusp of turning that corner and bringing these products into the market where we really want to be.”
Microsoft recently began offering Surface RT and Pro through its volume ordering program for enterprise customers, as detailed by ZDNet’s Mary Jo Foley. However, the company hasn’t yet allowed its large network of partners to buy the devices at a discount for resale, among other steps needed to ensure wider distribution.
Panay didn’t take questions from the audience or address reports of lackluster Surface sales. But he did address criticism of the Surface Pro, the version that runs full Windows 8 and uses Intel chips, starting at $899 with half the battery life of the ARM-based Surface RT.
“Surface RT was designed as a tablet first,” he said. “I want to be super-clear on what we designed Pro for. Very easy to understand. This should be the fastest PC you pick up. Period. People get confused because of the form factor. … It was designed as a PC. We often get judged as designing a heavier tablet and not enough battery life. Be very clear: What we designed was a PC.”