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indix4It’s been two years since we first spotted Sanjay Parthasarathy’s startup. Now, the former Microsoft vice president is ready to unveil what his team has been working on.

indixlogoToday marks the official launch of Indix, an intelligence platform that helps businesses analyze and visualize a vast amount of up-to-date product information.

“We founded Indix because we wanted to understand everything about the world’s more than one billion products and services and then provide actionable product and competitive insight in real-time,” Parthasarathy wrote in a blog post.

Indix, which employs 35 in Seattle and Chennai, India, offers a robust analytics platform that enables product managers to easily find information relating to pricing, promotions, reviews, competition and the market. The end goal, as Parthasarathy puts it, is to provide a “view of the Internet through the product lens,” that helps brands and retailers drive more profit.

Indix founder and CEO Sanjay Parthasarathy.
Indix founder and CEO Sanjay Parthasarathy.

The Indix app combines publicly available data — think products, SKUs, categories — with existing private information a business may have. The data sits in the cloud, is updated in real-time and can be easily exported to email or Excel.

Parthasarathy, who spent 19 years at Microsoft, including a stint running the company’s Startup Business Accelerator program, predicts that all applications will be “product-aware” in the future and believes Indix is a perfect tool to compliment that shift.

“It’s not hard to imagine a time when products will be available through ‘infinite channels,’ where every app, website and service is an opportunity to inform and engage potential customers on a product — not just for advertising, but also education, awareness, and ultimately purchase,” he wrote.

The company, which has raised $5.9 million from Nexus Venture Partners and Avalon Ventures, is also introducing a beta version of its APIs for third-party developers to build applications that use Indix’s data.

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