We’ve known for some time now that Amazon.com wants to get a bigger chunk of the high-margin advertising business, a counterweight to its low-margin e-commerce business. And here’s one very interesting method to do it.
According to AdAge, Amazon.com is currently pitching the home screen on the Kindle Fire to potential advertisers, offering a two-month ad deal that starts at $600,000.
The ad campaigns would run for two months and also include inventory from Amazon’s “Special Offers” product. For $1 million, advertisers would get more ad inventory and be included in Amazon’s public-relations push, according to this executive and an exec at another ad agency.”
AdAge said it is unclear whether the advertisements would appear on existing Kindle Fire models, or a new device that is said to be ste for release this summer.
Of course, some existing Kindle Fire owners might not like the idea of ads suddenly appearing on the home screen, a concern raised by advertisers who were familiar with the plans and talked to AdAge.
But the idea of advertising on the Kindle isn’t too far-fetched.
Last year, Amazon unveiled a Kindle e-reader with “special offers and sponsored screensavers.”
Previously on GeekWire: Amazon’s Kindle Fire slips to 4% of worldwide tablet market