Zillow continues to fly high after its blockbuster IPO in July, with the Seattle company overtaking Realtor.com to become the second most visited online real estate site in the country.
Research firm Hitwise reported that Zillow recorded 6.62 percent of online real estate visits during the month of October, slightly edging out Realtor.com which is the official site of the National Association of Realtors.
Zillow has historically ranked third in the list, behind Yahoo Real Estate and Realtor.com. Zillow rival Trulia held steady in the list at fourth place, while Seattle online real estate service Redfin moved up a slot to 17th.
The word “Zillow” was also the most popular search term in the real estate category for the month, beating out terms realtor.com, Trulia and realtor. Redfin was the 26th most searched for term.
Zillow went public at $20 per share in July, and since then it has been one of the top performing Internet IPOs of the year. The stock is now trading at $27.05, giving Zillow a market value of $745 million.