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WildTangent today announced that it plans to unveil a new gaming service in partnership with T-Mobile later this summer that will allow customers of the carrier who own Android-powered devices to play a variety of games.

Players will have the choice to play games for free with advertisements embedded or purchase the titles outright. In an added twist, T-Mobile customers also will be able to rent games for as little as 25 cents for several hours.

That seems a little odd given the low price points of many Android-based mobile games. (The company says the rental fee can be applied to the purchase price).

“Through this new service with T-Mobile, we will give developers new options, modernizing the industry with a service model that fully monetizes game play through advertising and repeat-game-play,” said WildTangent CEO Mike Peronto in a release. “T-Mobile will give consumers more gaming options on Android devices and will present games in a fun, curated fashion.”

WildTangent has raised more than $50 million from Advanced Technology Ventures, Greylock, Madrona Venture Group, Millenium Technology Ventures, WPP Group and others.

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