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There aren’t any dog-talking sock puppets to be seen. But is doing its best to bring back one of the biggest dot-com bombs of the late 1990s. Operating through its newly-acquired Quidsi unit (best known for, Amazon today is unveiling a new online pet store called

“At, our mission is to make taking care of your loyal friend as fun and easy as possible,” according to its Web site.

The site features more than 10,000 items spanning categories such as dogs, cats, reptiles, birds and more. There you can buy a 30 pound bag of Royal Canin dog food or 22 inch tall steel gauge bird cage.

Have things really changed since the era of, which burned through some $300 million before its collapse in 2000?

Amazon hopes so. The company hasn’t been shy about retrying some of the failures of the past. (In Seattle, it has been testing Amazon Fresh for the past few years, a throwback to Webvan and

Of course, one of the big failures of was the logistical challenge of shipping bulky and heavy products cost efficiently.

That happens to be a speciality of Quidsi, which has won loyal fans through its service. (Great headline from The New York Times: “Would you like some dog food with your diapers?”)

Of course, pet food and bird cages is another matter entirely. Nonetheless, the company said that it will deliver goods in two days or less and offer free shipping on orders above $49.

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