Windows Phone is already a huge hit with the over-30 crowd in Redmond, Wash. Now Nokia is hoping to boost the appeal of its new Microsoft-powered devices for 20-somethings in Europe.
Along with the unveiling of its first two Windows Phones today, the mobile phone giant previewed a new campaign called “The Amazing Everyday” that will be used to market the phones. Nokia marketing executive Steven Overman says in an interview that it will be the largest marketing campaign in Nokia’s history.
On stage at the Nokia World keynote today, Overman told the crowdthat the goal is to make young consumers “lust” after the new Windows Phones.
“If we aim for the 25-year-old in each and everyone of you, we reach the broadest commercial target,” he said.
As noted by Business Insider, the plans include stunts like having people dressed as Windows Phone tiles run through traffic.
“We’re going to do some unprecented and pretty amazing stuff,” Overman said. “We’re going to invade cities with everyday amazing moments, sort of upgrade routine moments with really fascinating, often very funny stuff. … When you encounter a moment like that, what do you want to do? Take a picture of it, share it. We’re making marketing that’s contagious.”