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Martin Harriman of LightSquared; Martin Fichter of HTC and Brad Stone of Bloomberg at Mobile Future Forward

Martin Fichter, the acting president of HTC America, appeared today at the Mobile Future Forward conference in downtown Seattle. And the Bellevue wireless executive shared some interesting insights on everything from Windows Phone 7 to the ongoing wireless patent wars to why college kids — at least in his recent survey at Reed College — don’t think iPhones are cool anymore.

Fichter’s comments about patents were especially interesting given HTC’s ongoing fight with Apple, Google’s planned acquisition of Motorola and the reports out today that HTC would consider buying its own mobile operating system.

Here are some excerpts from the talk, which was moderated by Bloomberg BusinessWeek’s Brad Stone.

On Google’s proposed buy of Motorola: “It is good for the whole ecosystem that Google owns IP that they didn’t own before. That’s very good for the Android ecosystem because maybe everyone was going into this starry-eyed and happy (saying): ‘Ok, there’s a free operating system that we can all work with.’ And we all believed it. We all launched lots of phones, and all of a sudden it turns out that there are forces in the market who just don’t want something free for the consumer. So, OK, let’s go back and try to support that. From that perspective, it is a good thing that Google has access to these patents. I don’t know how Google and Motorola will work together in the future…. We will see how that pans out. For us, as I said before, we will look at our options, and we will look at whatever needs to be done to be successful. The good thing, for us at HTC, is that whatever has happened over the last few years, we’ve usually adjusted faster than the impact of whatever happened.”

On how patents are disrupting the wireless industry: “I think disruption is the perfect word for that because it disrupts my day, every day. The problem we are having as an industry, from a very broad perspective, is that energy that should go into developing new technologies and new user experiences goes into fighting off patent wars. So, think about it. A lot of time, money and energy is just wasted based on these patent wars. I am very much in favor of protecting intellectual property rights …. but we have to, from a philosophical level, relook at what we are doing with the patents so that we protect intellectual property but we stop ourselves from wasting all of this energy that should go into putting better technology into people’s hands.”

The HTC Titan

On Windows Phone 7: “It has shortcomings in some areas, so I am quite happy to see how Mango has improved all of that. I think Windows Phone 7 is probably a bit hampered by the whole energy in the industry right now for 4G. All the carriers are pushing their 4G networks and with Windows Phone 7 not yet supporting that … there is a shortcoming there that is not so much a problem for the end-consumer, but it is a problem for the consumer not being pushed towards Windows because another phone might be more attractive to cell phone carriers.”

On the release of the Windows Phone HTC Titan: “I am very happy about these phones, because the integration of Windows is just beautiful. Integration of Facebook, Twitter, everything works seamlessly. It is hard to describe, but you don’t look for applications anymore, you just think about who you want to communicate to and the channels become obvious.”

On the cloud and mobile: “We all talk a lot about the cloud…. If we change the way we behave and have all of our music — not on our phones anymore but only in the cloud —  I can tell you that networks will have problems.”

On the iPhone 5 hype: “Apple is innovating. Samsung is innovating. We are innovating. Everybody is innovating. And everybody is doing different things for the end consumers. I brought my daughter back to college — she’s down in Portland at Reed — and I talked to a few of the kids on her floor. And none of them has an iPhone because they told me: ‘My dad has an iPhone.’ There’s an interesting thing that’s going on in the market. The iPhone becomes a little less cool than it was. They were carrying HTCs. They were carrying Samsungs. They were even carrying some Chinese manufacture’s devices. If you look at a college campus, Mac Book Airs are cool. iPhones are not that cool anymore. We here are using iPhones, but our kids don’t find them that cool anymore.”

Follow-up: HTC’s Martin Fichter: We don’t ‘want to kill the iPhone’

Previously on GeekWire: Android Wars: Microsoft signs Acer and ViewSonic, as Google arms HTC

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