Ad giant WPP invests in auto survey company Enprecis

Enprecis has been around for about six years, quietly growing its business for collecting consumer information related to automobiles. But the Seattle company, which employs about 30 people, is expanding its profile these days with a $2.9 million round of financing led by advertising giant WPP. Enprecis CEO Richard Counihan said the funding marks the… Read More

Cyrus Krohn

Direct Impact buys Crowdverb to bolster ‘grassroots’ campaigns

Crowdverb, a Seattle social media monitoring startup led by Todd Herman, Sally Poliak and Cyrus Krohn, has been acquired in a deal of undisclosed size by Washington D.C.’s Direct Impact. Founded last year, Crowdverb developed technologies that it dubbed Complete Signal Analysis and Real Time Polling that were designed to better identify “perceptions, emotional drivers,… Read More