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Brooks Running starts online community with help from MapMyFitness

There are all kinds of ways companies today try to encourage people to exercise, be it through gift certificate incentives or charitable donations. But now Seattle-based Brooks Running Company is doing something a little different, especially for a sportswear company. The shoe-maker just partnered with the popular MapMyFitness app to launch an online running community… Read More

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Corporate wellness company Keas snags $8M from Ignition and Atlas Venture

Keas, a corporate wellness program based out of San Francisco, has just received $8 million in funding from Ignition Partners and Atlas Venture. The company’s product is a gamified fitness program for companies to motivate their employees towards wellness. The company also announced new partners for its system, including Fitbit, RunKeeper and LabCorp, a company… Read More

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Adam Bosworth unveils Keas, a social game that uses peer pressure to make co-workers healthier

It has been two years since Ignition Partners backed Adam Bosworth’s stealthy consumer health startup Keas. But the London-born entrepreneur, who was famously accused of violating a non-compete agreement when he left Microsoft to form the startup Crossgain in 2000, is taking the wraps off the San Francisco-based startup today. The idea? Keas uses game… Read More