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Social media agency Spring Creek acquired by Mediabrands

Spring Creek Group, a five-year-old social media agency, has been acquired by Interpublic Group’s Mediabrands unit for an undisclosed price. Co-founded by Clay McDaniel, Spring Creek’s clients include Microsoft, HTC, US Bank and LiveNation. Mediabrands plans to retain the Spring Creek name, and its 35 employees are all moving to Mediabrands. McDaniel writes in a… Read More