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Startup Spotlight: Inside Social helps brands measure social media ROI

Attracting Facebook likes and Twitter followers is important for businesses active on social media, but it can be difficult to pinpoint how exactly those metrics are affecting overall revenue for the company. That’s where Inside Social wants to help. The four-man startup, currently in Techstars Seattle, helps brands attribute value to specific social media actions…. Read More

Avi Cavale, Manisha Sahasrabudhe and Ragesh Krishna of Shippable.

Startup Spotlight: Shippable helps developers speed up software deployment

After more than a decade working in various roles at Microsoft and a few years with a startup, Avi Cavale had an epiphany: Developers spent way too much time integrating and deploying software as opposed to writing code. So Cavale teamed up with co-founder and former Microsoft colleague Manisha Sahasrabudhe to start Shippable. The eight-person company helps developers… Read More

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Startup Spotlight: TruBalance predicts what will happen to your money

Many financial applications help consumers look into the past, indicating where things stand once the money is already gone. TruBalance, a Seattle startup that emerged from last year’s Seattle Startup Weekend: Women’s Edition, has another idea: Help predict where the cash is going to go in the future. “TruBalance helps you take charge of your… Read More

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Startup Spotlight: Former Microsoftie taps African roots to transform money transfers

CoinFling co-founder and CEO Musse Roble is looking to change the way people transfer money — driven by his own personal frustrations sending money to relatives in Africa. The former Microsoft manager was tired of the travel, fees, and difficulty of the traditional monetary transfer system. His frustration led to CoinFling, a soon-to-be-released app that… Read More

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Startup Spotlight: OnContracting looks to be the Zillow of temp staffing

OnContracting founder Pradeep Chauhan wants to change the way people find contract jobs. The former Microsoft manager and  graduate of the Founder Institute incubation program is starting that quest in Seattle, and already boasts more than 1,000 recruiters and contractors in his marketplace. Soon, he plans to take the idea to LA and San Francisco. We caught up… Read More

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Nike Accelerator Spotlight: GeoPalz motivates kids to exercise with reward system

Editor’s note: Nike Accelerator Spotlight takes a look at the ten startups participating in the Nike+ Accelerator, a three-month startup program based in Portland, Ore. and put on by Nike and TechStars. GeekWire is featuring each company leading up to the June 10 demo day. Check out past Spotlights below.  As technology becomes more prevalent in today’s world, seeing… Read More

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Nike Accelerator Spotlight: Nextstep.io teaches you about yourself with exercise data

Editor’s note: Nike Accelerator Spotlight takes a look at the ten startups participating in the Nike+ Accelerator, a three-month startup program based in Portland, Ore. and put on by Nike and TechStars. GeekWire is featuring each company leading up to the June 10 demo day. Check out past Spotlights below.  There are countless fitness activity trackers available… Read More

The Tohula founders on a brainstorming session in the outdoors.

Startup Spotlight: Tohula helps families connect with nature (and earn rewards)

It’s going to be a gorgeous weekend in Seattle, and I’m already planning to get the family outdoors to enjoy some much-needed sunshine. (Mountain Loop Highway or Chuckanut Drive is the question?) With Tohula, a new Redmond startup led by nature lovers, tech geeks and Founder Institute grads Sebastien Fouillade and Matthieu Lefort, I could chronicle my experiences… Read More

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Startup Spotlight: Jobaline looks to help hourly workers hook a job

We write a lot about the shortage of workers in the fields of software development and engineering. But the majority of workers in the U.S. — roughly 59 percent —  pull down hourly paychecks in jobs such as dishwashers, baristas, sales clerks, landscapers and janitors. Jobaline, a six-month-old Kirkland startup led by former Microsoft manager Luis… Read More

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Startup Spotlight: Cart Blanche wants to be the TripAdvisor for the shopping mall

Cart Blanche founder Joel Espelien is trying to change the way you shop at the local mall, combining the best of social networking technologies with the brick-and-mortar retail experience. His new startup, which is launching Friday at the Northwest Entrepreneur Network’s First Look Forum, allows shoppers to rate, review and share  the items they find on the… Read More

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Startup Spotlight: Healthentic looks to reduce health care costs using ‘big data’

Can we make the world healthier with big data? Healthentic thinks so, and the Seattle startup is hoping to reduce health care costs along the way by helping big corporations better analyze health care data of employees. The company’s Wellness Decision Engine allows benefits managers to better analyze insurance claims, and then used that data to create… Read More

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Startup Spotlight: Enliken helps consumers control personal data and market it to advertisers

Advertisers are getting to know more about each and every one of us, especially as behavioral targeting technologies allow big brands to more directly target messages to individuals with specific interests and Internet browsing patterns. But what if the consumer had more control of that data? And what if you could earn value from marketing… Read More