Add the WNBA to the list of professional sports leagues that Amazon wants to help showcase via its Prime Video streaming platform. Amazon and the WNBA reached a multi-year agreement… Read More
It might seem like a no-brainer to pit the Super Bowl champion Tampa Bay Buccaneers and Tom Brady against “America’s team,” the Dallas Cowboys, in the opening game of the… Read More
Amazon and the National Football League have tacked on an extra year to a recent deal that makes Prime Video the exclusive home for “Thursday Night Football.” The reported $1… Read More
Seattle Storm star Sue Bird and U.S. Women’s National Team star Megan Rapinoe are among the female athletes getting in on the non-fungible token (NFT) craze with the release of… Read More
The NBA is tapping the power of its partnership with Microsoft to deliver advanced analytics that offer insights into shots, passes, defense, double teams and more. NBA CourtOptix Powered by… Read More
Jeff Bezos is among the investors taking part in an $80 million funding round in Overtime, a sports media brand with plans to launch a new basketball league for elite… Read More
High-tech football helmet maker Vicis is a runaway leader in a new ranking of the key piece of equipment by the National Football League and the NFL Players Association. Vicis… Read More
Redmond, Wash.-based Tagboard has entered into a new four-year deal with Major League Baseball to help the league create interactive content and experiences utilizing the startup’s cloud-based production platform. Following… Read More
Amazon is going deep in its relationship with the National Football League, signing on for a new 10-year deal that will make Prime Video the exclusive home of “Thursday Night… Read More
Amazon Web Services continues to expand its reach into the sports world. The latest deal, announced Tuesday, is with the PGA Tour, which will make AWS its official cloud provider.… Read More
Amazon Web Services is broadening its reach across the professional sports landscape, announcing a new partnership with the National Hockey League Wednesday to be the official cloud, artificial intelligence, and machine… Read More
A search on YouTube for “youth sports drills” returns an endless scroll of every type of practice workout you could imagine. All levels of athletic skill and coaching style are… Read More
Vicis is back. The one-time Seattle startup darling that went through a major and sudden downfall in 2019 just debuted a new-and-improved version of its high-tech football helmet called the… Read More
The NFL Playoffs kick off this weekend and FOX Sports is bringing along some popular regular-season technology to capture the action. FOX says it will be using its so-called “Megalodon”… Read More
Richard Sherman always talked a good game, and backed it up, especially during his years with the Seattle Seahawks. Now the cornerback for the San Francisco 49ers is talking gaming… Read More
Peloton announced Monday that it is acquiring Precor, the longtime Woodinville, Wash,-based makers of commercial fitness equipment, in a deal valued at $420 million. Peloton has been riding a wave… Read More
T-Mobile is teaming with the Drone Racing League in a multi-year deal that makes the Bellevue, Wash.-based wireless carrier the exclusive 5G partner for the organization, the companies announced Monday.… Read More
For all of the technology being developed and considered for Seattle’s new NHL team — from the mobile app that will help drive the fan experience to various touches throughout… Read More
It’s trendy these days to turn to sports data analytics for a deep dive into how a team is set up to compete and what metrics make the most sense… Read More
Seattle’s CenturyLink Field, home of the Seahawks and Sounders FC, is being renamed Lumen Field, the Seahawks announced on Thursday. The new name comes after a rebranding of CenturyLink to… Read More
The Seattle Seahawks are running another play from an evolving virtual fan engagement playbook, teaming with Microsoft once again, this time to connect fans in Microsoft Teams with players and… Read More
T-Mobile is promising baseball fans a unique look at player warm-ups before the start of the World Series on Tuesday, with 5G-powered FieldCams and BatterCams streaming the action. The Bellevue,… Read More
Amazon is taking its NFL streaming rights beyond “Thursday Night Football” and into the playoffs. The Wall Street Journal reported Wednesday that the tech giant has reached a deal to… Read More
Amazon will kick off its fourth consecutive year of streaming Thursday Night Football games later this week as Tampa Bay visits Chicago amid an unusual NFL season with the ongoing… Read More
Boost Sport, a Seattle startup that helps basketball teams analyze their performance with video analysis technology, raised a $1.3 million seed round. Founded in 2016, the company uses machine learning… Read More
OK, it’s not a World Series ring, but the Seattle Mariners are taking strides to improve performance through technology by adding a new piece of equipment to their arsenal. The… Read More
Satya Nadella is a big fan of cricket. But on Sunday he wound up for a different sport as the Microsoft CEO threw out the virtual first pitch for the… Read More
Microsoft is becoming the de-facto virtual fan enabler for sports leagues. The tech giant revealed today that it is working with the NFL to host a virtual fan experience for… Read More
Fans might not be able to engage in football by attending NFL games in person at the start of the upcoming season, but they can dive deeper into the sport… Read More
If there’s one NFL team that relies on its home stadium crowd noise as a competitive advantage, it’s the Seattle Seahawks. With 70,000 empty seats at CenturyLink Field because of… Read More