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These sensor-infused socks track your steps and ID injury-prone running styles

In the past few years, you’ve heard of smartphones, smart-watches and most recently, smart-glasses. Now, courtesy of a Redmond-based startup, we have yet another ordinary product attached to your body that’s becoming more intelligent: smart socks. Meet Heapsylon, a company founded two years ago by three Microsofties that is developing what is essentially a pedometer… Read More

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Lifelong friends, college buds enjoying success with trendy sock startup Strideline

Down in Silicon Valley, the current fashion focus apparently isn’t on suits, ties or pants. As the New York Times puts it, it’s all about “flamboyantly colored, audaciously patterned” socks.  That trend isn’t just isolated to the Bay Area — it’s happening all over the country and two best friends from the University of Washington are cashing… Read More