Who said insurance is boring? Sims-like game wins fans for American Family

Whether it’s talking geckos or magic jingles that produce hot tubs, you’ve probably seen countless annoying and funny insurance company advertisements both on TV and the Internet. But via online gaming? It seems like a bit of stretch, yet one particular “advergame” has enjoyed some success. American Family Insurance teamed with Redmond-based WildTangent and Mindshare Entertainment to create iAMFAM,… Read More


Zynga sues PyramidVille maker in trademark dispute

Zynga, maker of FarmVille, CityVille and other popular social games, has filed a trademark lawsuit against Kobojo, a startup based in France that makes a game called PyramidVille. Zynga says the game is being confused for one of its own, and the company asks the court to put a stop to it and award damages…. Read More