Who said insurance is boring? Sims-like game wins fans for American Family

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Whether it’s talking geckos or magic jingles that produce hot tubs, you’ve probably seen countless annoying and funny insurance company advertisements both on TV and the Internet. But via online gaming? It seems like a bit of stretch, yet one particular “advergame” has enjoyed some success. American Family Insurance teamed with Redmond-based WildTangent and Mindshare Entertainment to create iAMFAM,… Read More…

Report: Amazon to challenge Zynga with social games studio

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Amazon.com is making a new push into Zynga’s territory, in more ways than one. The online retailer is aiming to set up its own social games studio in San Francisco, according to a report today by Business Insider. According to the report, the studio would expand on Amazon’s existing presence in the online game market,… Read More…