Simply Measured captures last year's Startup of the Year Award.

Simply Measured cuts 10% of staff in ‘course correction’ to set up next phase of growth

Seattle social media analytics startup Simply Measured cut 15 employees, or 10 percent of its workforce, as part of a restructuring that occurred this week, GeekWire has learned. The cutbacks come five months after the company raised $20 million in venture funding from Bessemer Venture Partners, Four Rivers Group, Trinity Ventures and others. Simply Measured CEO Adam Schoenfeld said… Read More


GeekWire Awards: Vote for Geekiest Office Space

Nerf gun wars, orange toilet paper, a cafeteria in a former bar, a great indoor putting green, and windows repurposed as whiteboards. Yes, tech company headquarters are some of the geekiest places in the world, and this is one of the most competitive categories in our annual GeekWire Awards — crowning the greatest tech pad in the Pacific Northwest. It’s time to… Read More


Seattle helicopter crash nearly hit startup recruiter: ‘It’s a great reminder of how precious life is’

Kallie Meno woke up extra early on Tuesday morning so she could be with co-workers and help celebrate her company’s $20 million funding milestone. Those plans changed a bit when a helicopter came flying down right at Meno’s white Jeep SUV as she waited at a red light. The KOMO news chopper that crashed just near the… Read More

Simply Measured captures last year's Startup of the Year Award.

Social media analytics startup Simply Measured raises $20M, wants to be Seattle’s next tech titan

Simply Measured is simply on fire. Less than a year after the company took home GeekWire’s 2013 Startup of the Year award, the Seattle-based social media analytics startup is announcing a $20 million Series C round led by Trinity Ventures. CEO and co-founder Adam Schoenfeld said that the fresh funds will help the company grow its… Read More


Social media study: Here’s how the world’s top brands effectively use Twitter

Most of the world’s top brands have utilized Twitter as a marketing tool, but some are doing better than others in terms of making the most out of their social media strategies. Simply Measured, a growing Seattle-based startup, today published an in-depth study of the world’s top brands and their Twitter account activity. The report, which… Read More


Simply Measured partners with Tumblr on analytics, as Yahoo courts big brands

Following Yahoo’s acquisition of Tumblr earlier this year, CEO Marissa Mayer and her team are trying to make the blogging site more palatable to advertisers and brands. Enter Simply Measured, the Seattle-based social media analytics startup. Under a partnership announced this morning, Tumblr will work with Simply Measured to provide analytics for companies looking to expand… Read More


These five brands are kicking ass with Instagram video

It’s been about two weeks since Instagram unveiled its 15-second video feature and the response has been excellent for the Facebook-owned media-sharing platform. Less than 24 hours after its debut, more than five million videos had been posted, while it appears that Instagram is already pushing Twitter-owned Vine out of the social media landscape. Some, though, certainly… Read More

Aley R77111

Tech Moves: Doug Aley leaves Zulily for Room 77; Vittana taps CEO; Ex-RealNetworks CEO lands at Brightcove; UserMind; etc.

Doug Aley is jumping back into the online travel business, taking a new job as vice president of product development at hotel search engine Room 77. “Room 77 has established itself as an innovator that’s pushing the limits of hotel search, and I’m really excited to join the team and disrupt this category for the… Read More


GeekWire Awards: Vote for Startup of the Year

We’re nearing the end of the voting for the GeekWire Awards, and today we’ve got a big category on hand: Startup of the Year. To qualify for Startup of the Year, companies had to be three years or younger, and on a fast-track to success. We’re expecting a tight competition in this field of contenders,… Read More


Geekiest Office Space? Vote here in the GeekWire Awards

Here’s a fun new category in this year’s GeekWire Awards: Geekiest Office Space, where geeky = cool. Cryptograms on the walls, swanky furniture in the lobby, or a hidden room behind the bookshelf? That’s the type of stuff we’re looking for here. This category is presented by Knoll, which is not only serving as a… Read More


GeekWire Awards: Vote for Young Entrepreneur of the Year

We’ve collected hundreds of nominations and listened to the feedback of dozens of expert judges. Now, it’s your time to vote for the best and brightest in the Pacific Northwest technology community. We’re kicking off public voting today for the GeekWire Awards. Over the next two weeks, you’ll get the chance to vote in 14… Read More


Social Media Madness: Which NCAA school is most-effectively using Twitter?

There are lots of different spins people put on the annual NCAA men’s basketball tournament — a.k.a. March Madness — from different sports to subjects. PayScale did their own bracket based on average graduate salary, and heck, even GeekWire is doing our own Geek Madness. Now Seattle-based social media analytics startup Simply Measured is getting in on… Read More


Study: 54 percent of top brands active on Instagram

A study from Seattle-based social media analytics startup Simply Measured makes it clear that if your company isn’t on Instagram, you’re certainly late to the party. Of the Interband top 100 brands, 54 percent are now using the Facebook-owned photo sharing app, which is a relative increase of 35 percent from last quarter. The study notes that… Read More


Co-founding a startup: The good, the bad, the ugly

What are the secrets to success and pitfalls to avoid when putting together a startup’s founding team? One of the most candid and insightful talks at the recent Seattle 2.0 Startup Day addressed that topic with an unvarnished look at the early days of the Seattle startup known today as Simply Measured. Aviel Ginzburg and… Read More


Simply Measured gets frisky, steals Playboy from Radian6

Seattle startup Simply Measured today announced that it has won a key piece of business from rival Radian6, taking over the social media analytics for iconic media brand Playboy and its social media agency Social House. “We’re excited to work with such a large and successful media outlet, and we’re excited about the deeper insights… Read More


Study: 40 percent of top brands active on Instagram

Instagram, the image-sharing social network that’s in the process of being acquired by Facebook for $1 billion, is getting active participation from 40 percent of the world’s top 100 brands, according to a new report this morning from Seattle-based social media analytics startup Simply Measured. The report calls the engagement “very impressive,” given Instagram’s relative… Read More


Launch Pads: Simply Measured turns photo studio into HQ

Tucked above a hair salon in a former photo studio in Seattle’s Capitol Hill neighborhood is the 5,000 square-foot “global headquarters” of Simply Measured. The profitable and fast-growing social media analytics startup moved into the space six months ago after it was unable to locate space near its former home near South Lake Union. Team GeekWire… Read More

Adam Schoenfeld

Simply Measured puts ‘Excel on steroids’ with new release

Simply Measured CEO Adam Schoenfeld kind of sees his company as the “black sheep of the analytics space.” That’s because most analytics companies these days are trying to move users out of Excel, the popular Microsoft spreadsheet application used by hundreds of millions of people worldwide. “We’d like to keep you there, and figure out… Read More