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Brooks Running starts online community with help from MapMyFitness

There are all kinds of ways companies today try to encourage people to exercise, be it through gift certificate incentives or charitable donations. But now Seattle-based Brooks Running Company is doing something a little different, especially for a sportswear company. The shoe-maker just partnered with the popular MapMyFitness app to launch an online running community… Read More

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These sensor-infused socks track your steps and ID injury-prone running styles

In the past few years, you’ve heard of smartphones, smart-watches and most recently, smart-glasses. Now, courtesy of a Redmond-based startup, we have yet another ordinary product attached to your body that’s becoming more intelligent: smart socks. Meet Heapsylon, a company founded two years ago by three Microsofties that is developing what is essentially a pedometer… Read More