chriscap

Microsoft picks new advertising agencies, takes a bite out of Razorfish

Microsoft has named two new advertising and media agencies, Interpublic Group and Dentsu Aegis, to handle its global advertising and media buying — shifting away from some of its longtime partners, including one that it used to own, Seattle-based Razorfish. The stakes are high for the agencies, given the overall advertising and marketing spending of $2.6 billion in its last fiscal… Read More

kinectties

Ready for the smart store? How Microsoft wants to reinvent the retail experience

With the expansion of Microsoft’s Kinect to Windows, the sensor is expected to start showing up first in commercial situations, such as retail stores and showrooms. At the Consumer Electronics Show last week, the company demonstrated a virtual dressing room application by its partner, FaceCake, as part of a section of Microsoft’s CES booth providing… Read More