Omar Tawakol

Oracle agrees to buy big data marketing platform BlueKai

BlueKai, which operates a large repository of customer data that allows advertisers to better target messages to specific audiences, has agreed to be acquired by Oracle. Terms of the deal were not disclosed, though AdExchanger pegs it at $350 million to $400 million, and notes that IBM and Salesforce.com also were sniffing around the startup…. Read More

bradanderson

Microsoft to deliver its first-ever Oracle OpenWorld keynote

Yes, times have changed. As a follow-up to the cloud-computing partnership announced earlier this year between longtime rivals Microsoft and Oracle, the Redmond company is getting its first-ever keynote slot at the Oracle OpenWorld conference in San Francisco this afternoon. It’s the latest step in a partnership that was some two years in the making,… Read More

Ballmer

Microsoft’s Ballmer on board for ‘startling’ Oracle cloud database partnership

Oracle CEO Larry Ellison wasn’t able to contain himself on the company’s earnings conference call Thursday afternoon. First he said that the company will announce partnerships with “the largest and most important SaaS companies and infrastructure companies in the cloud” involving Oracle’s new 12c database technology. Then he just went ahead and announced their names,… Read More

Amazon Web Services

Amazon opens access to cloud database service

Amazon’s Relational Database Service (RDS) has officially opened to all users after three years of only being available to chosen Amazon Web Services customers. The service allows users to host MySQL, Microsoft SQL and Oracle databases in the AWS cloud. Payment is charged per month based on the size of the database and the number… Read More

dynamicslogo

Microsoft offers cash to Oracle, SAP and Salesforce customers

Microsoft this morning made a new overture to customers of Oracle, Salesforce.com and SAP — offering $150 in cash per user to companies that switch to Microsoft’s Dynamics CRM Online from the competing customer-relationship management services. The company made the offer on the eve of Salesforce.com’s Dreamforce conference in San Francisco. Microsoft issued an open letter… Read More