Tech Moves: Optify hires Doug Wheeler; Starbucks vet joins Auction Edge; and more

Doug Wheeler

Optify, a Seattle startup specializing in marketing software, has named 25-year- marketing vet Doug Wheeler to the position of chief marketing officer. Wheeler most recently worked at TappIn, which was acquired last year for up to $17 million by GlobalScape. Wheeler previously held executive roles at DocuSign, Citrix and Compaq. “Optify and its inbound marketing… Read More…

Optify lands more cash to boost marketing software tools

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Optify has raised $2 million in additional financing from existing investors, money that comes in just a few weeks after tech veteran Rob Eleveld was tapped as CEO of the Seattle upstart. Eleveld, the former CEO of Shiftboard and Vykor, said that the money will be used to boost sales and marketing. “The inbound marketing software… Read More…

Tech Moves: Rob Eleveld named Optify CEO; F5′s sales boss sets sail; and more

Rob Eleveld

Rob Eleveld, a 20-year tech veteran who previously served as CEO of Shiftboard and Vykor, has been named CEO of Seattle software company Optify. Eleveld replaces Brian Goffman, a former venture capitalist at Madrona Venture Group who is assuming the role of chairman. Eleveld had worked at Optify for the past five months, overseeing sales… Read More…

Anatomy of a news story: How Bing and Google performed when Steve Jobs resigned

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A new study out today from Seattle-based Optify attempts to get behind the scenes on how Bing and Google operate when big news breaks. Obviously, that’s an interesting topic for news hounds like us. And the results of the study show just how differently the two major search engines operate when news breaks. Optify analyzed… Read More…