Optify hits the wall, lays off staff

What’s up at Optify? From what we’re hearing, the company is on its last legs. Multiple sources informed us on Friday that the company — a maker of inbound marketing software — laid off a number of staffers in advance of a closure. Chief Marketing Officer Doug Wheeler declined to comment, referring us to CEO… Read More

Doug Wheeler

Tech Moves: Optify hires Doug Wheeler; Starbucks vet joins Auction Edge; and more

Optify, a Seattle startup specializing in marketing software, has named 25-year- marketing vet Doug Wheeler to the position of chief marketing officer. Wheeler most recently worked at TappIn, which was acquired last year for up to $17 million by GlobalScape. Wheeler previously held executive roles at DocuSign, Citrix and Compaq. “Optify and its inbound marketing… Read More


Optify lands more cash to boost marketing software tools

Optify has raised $2 million in additional financing from existing investors, money that comes in just a few weeks after tech veteran Rob Eleveld was tapped as CEO of the Seattle upstart. Eleveld, the former CEO of Shiftboard and Vykor, said that the money will be used to boost sales and marketing. “The inbound marketing software… Read More