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M:Metrics founder Will Hodgman named KISSmetrics CEO

Will Hodgman, who previously founded Seattle’s AdRelevance and M:Metrics, has been named chief executive officer of KISSmetrics. Hodgman was previously executive vice president of international at comScore, Inc. As CEO, Hodgman will be responsible for driving the company’s business strategy and securing and managing capital.  He continues to serve on the company’s board of directors… Read More

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10 mental traits of truly innovative leaders

Ever since I was young I’ve always loved thinking of ways to fix things, build products and make money. And, over the years, I’ve been fortunate to have worked with so many creative and innovative people. I’m talking about people like Whitepages’ Alex Algard, Cheezburger’s Ben Huh and BuddyTV’s Andy Liu. These guys are absolute… Read More

Time to shred that old business plan? Photo via Yoppy

Why you ought to change your business model

No matter how prepared you are for the future, how satisfied you are with your customers or how well you are positioned in the market, you may not always be on target with your business strategy, especially if the business landscape changes, which we all know will eventually happen. This means that your plans need to change… Read More

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Productivity Porn: 8 key steps to going paperless

I love paper. I hate paper. Independent of format, print or digital, what I want is information at my fingertips when I need it, wherever I am. I want instant capture of ideas, to-do’s and notes (which for me still requires paper) but I want that paper to disappear as quickly as possible. Less paper… Read More

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6 do-or-die tactics for Facebook success in 2012

While social sites like Pinterest and Tumblr are growing like wildfire and offering marketers plenty of opportunity to leverage new audiences, my money is still on Facebook in 2012 as the social site that will help marketers and business owners increase market share, gain new customers and ultimately generate more revenue. But it’s not as… Read More

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An advanced guide to using Instagram to build your brand

It’s the pictures, stupid. That’s basically what the people at Facebook will tell you when it comes to the most important part of the social network. The Facebook community uploads 250 million photos a day. And 70 percent of all activities on the site revolve around pictures. And it’s that core insight behind Instagram’s success. Within… Read More

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7 common SEO mistakes you’ve been making since 1995

As an industry, SEO has been around since 1995, born during the early days of Yahoo. It really began to grow up, however, when Google started in the early 2000s. And in the last five years it’s definitely gotten more sophisticated…and even gone somewhat mainstream. So you would think that most people understand the basics… Read More

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How to make your customers love you in seven ways

It’s not an exaggeration to say “the customer is king.” Customers are the ones who will pay your bills as they hand over their hard-earned cash in exchange for your product or service. So getting…and keeping…customers is important. But why do so many customers never return to a company or never buy a product more… Read More

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9 bootstrapping ideas for small business publicity

Free publicity is one of the best tools that you can use to promote and grow your small business or startup. P.T. Barnum used it to grow his little circus to international fame. Thomas Edison used it to destroy his competition and become the only name in the game. And Richard Branson uses it to… Read More

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Spotify’s secret to adding 8,000 paying subscribers a day

Ever since its U.S. debut last year, the popular music listening service Spotify has been adding 8,000 subscribers a day. And I’m not just talking about free subscribers. That’s paid subscribers. What’s their secret? It’s all in the marketing. I’ll show you what those strategies are and how to use them to promote your own product,… Read More

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7 Tips: Convert readers of your blog into paying customers

Blogs are great at making your Web site visible and findable on search engines. Most entrepreneurs can do the work themselves or hire talent to make that happen. What’s a little more difficult to pull off is actually converting those visitors and readers to customers. I understand, because when I started off in this business… Read More

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How to use marketing research tactics to grow your startup

When it comes to building a product that people will love and actually pay money to buy, you have to know your customer inside and out. Unfortunately too many entrepreneurs and startups are ignoring this very basic truth because they believe it costs too much money to gather market research. Others are ignoring it because… Read More

Flickr photo via Chris M.

7 proven steps for turning your vision into a startup

If you’re like me, you probably see opportunities for new products and businesses all the time. Over the past 10 years I’ve created many businesses, and in that time I’ve learned what you need to do and don’t do to take those ideas and visions and turn them into a successful startup. In fact, I’ve… Read More

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Hooked on growth: Nine ways to expand your business now

Starting a business takes a lot of research, time and money. You probably read a bunch of books, talked to other business owners and listened to some advisors. You obviously invested a lot of your own time and energy into forming your startup. But now you’ve survived the startup stage and can’t stop thinking of… Read More

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Google+ Handbook: 63 resources for entrepreneurs

Just when you thought you had Facebook and Twitter nailed, along comes Google+. This new social site took the world by storm, but easily ended up adding more confusion to your life. Well, even if you’re a complete beginner and don’t have a clue where to start or you’re a reasonably seasoned user of Google+,… Read More