M:Metrics founder Will Hodgman named KISSmetrics CEO

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Will Hodgman, who previously founded Seattle’s AdRelevance and M:Metrics, has been named chief executive officer of KISSmetrics. Hodgman was previously executive vice president of international at comScore, Inc. As CEO, Hodgman will be responsible for driving the company’s business strategy and securing and managing capital.  He continues to serve on the company’s board of directors… Read More…

10 mental traits of truly innovative leaders

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Ever since I was young I’ve always loved thinking of ways to fix things, build products and make money. And, over the years, I’ve been fortunate to have worked with so many creative and innovative people. I’m talking about people like Whitepages’ Alex Algard, Cheezburger’s Ben Huh and BuddyTV’s Andy Liu. These guys are absolute… Read More…

How to get press for your startup with these social media tips and tools

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Your small business needs advertising if it wants to survive and grow. But because you don’t have a huge budget you have to find ways to get “free advertising.” One of your best bets is to get “free press.” Free press is a game changer, and fortunately the social media revolution has really made connecting… Read More…

Why you ought to change your business model

Time to shred that old business plan? Photo via Yoppy

No matter how prepared you are for the future, how satisfied you are with your customers or how well you are positioned in the market, you may not always be on target with your business strategy, especially if the business landscape changes, which we all know will eventually happen. This means that your plans need to change… Read More…

How big brands can finally fix their massive social media problems

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It probably shouldn’t come as a surprise that big brands like The Gap or CSV struggle with social media. They have so many priorities, don’t talk to the right experts and often neglect investing in the right resources when it comes to social media…so they even end up making some rookie mistakes. What should big… Read More…

What your startup ought to know about Google search updates

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If you don’t keep up with the top search engine blogs or Google’s own search blog, then you likely miss out on the news about Google’s search quality updates. You might be surprised to find out that so far in 2012, there have been three Panda rollouts and over 100 other changes in addition to… Read More…

Advanced content marketing strategies to take your brand to the next level

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You can’t be a marketing professional and NOT create content. In fact, the Content Marketing Institution said so when it published this interesting statistic: “93 percent of marketing professionals create, or plan to create content marketing as part of their overall programs in the next year.” The question is…are you creating that content in such… Read More…

6 do-or-die tactics for Facebook success in 2012

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While social sites like Pinterest and Tumblr are growing like wildfire and offering marketers plenty of opportunity to leverage new audiences, my money is still on Facebook in 2012 as the social site that will help marketers and business owners increase market share, gain new customers and ultimately generate more revenue. But it’s not as… Read More…

An advanced guide to using Instagram to build your brand

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It’s the pictures, stupid. That’s basically what the people at Facebook will tell you when it comes to the most important part of the social network. The Facebook community uploads 250 million photos a day. And 70 percent of all activities on the site revolve around pictures. And it’s that core insight behind Instagram’s success. Within… Read More…