Prove to friends that you can do 50 pushups or run a marathon with this mobile app

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Need a little extra incentive to get in shape, save money or volunteer your time with a non-profit? Enter Proof, a new mobile app for Android and iPhone from Seattle startup Mindbloom that allows individuals to compete in weekly challenges with co-workers, friends or family. Now, here’s the twist. In order to prove that the… Read More…

Relationships 101: Best-selling author John Gray partnering with Mindbloom

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Just in time for Valentine’s Day, Seattle-based interactive media company Mindbloom has partnered with best-selling author John Gray to provide relationship advice across the company’s apps. Gray penned the New York Times best-seller Men Are From Mars, Women Are From Venus and will join two others also signing on with Mindbloom’s content partner network: Arielle Ford, love expert and author of… Read More…

Mindbloom hires a big brain: Ex-msnbc.com, InfoSpace exec McElfresh joins as CTO

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Seattle startup Mindbloom has hired Travis McElfresh as chief technology officer and vice president of product development and engineering, a key addition to the maker of personal improvement applications like Life Game, Bloom and JUICE. In the role, McElfresh will be charged with developing new interactive health applications that are designed “to inspire people to live healthier lives.” McElfresh… Read More…

Feeling tired? Mindbloom app helps increase your energy level with a smartphone

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Getting tired and feeling sleepy during the day is a common problem. Many of us resort to several cups of joe per day and some even try energy drinks, which are now reported as deadly. Mindbloom wants to help. The Seattle-based interactive media company today debuted its free new app for iOS devices called Juice that… Read More…

Mindbloom’s Chris Hewett on the startup rat race and how to work smarter

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Veteran game designer Chris Hewett and his team at Mindbloom want to make sure you are living your healthiest, happiest life. Though he was once no stranger to the hectic schedule and eighty-hour work weeks common in the tech startup space, Chris took a step back and decided it was time for a change. Now,… Read More…

Finding inspiration in an app? Seattle upstart unveils Bloom

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Everyone can use a little pick-me-up or inspiration once in a while. And, if you’ve been down in the dumps, looking to improve family relationships or want to exercise more, a new iPhone app from Seattle startup Mindbloom is here to help. We wrote about Mindbloom back in September when co-founder Chris Hewett and crew… Read More…

Amazon vet Anne Krook puts roots down at Mindbloom

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Anne Krook, who spent 13 years at Amazon.com, most recently overseeing disaster response and disaster recovery, has joined Seattle startup Mindbloom as vice president of operations. Mindbloom, which launched in September, has developed a Web and mobile game that’s designed to help people improve their lives by nurturing a virtual tree and engaging in positive behavior related… Read More…

Mindbloom: A new game designed to change your life

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In some games, you solve puzzles. In others, you try to wipe out enemy forces. But a new offering from Seattle’s Mindbloom has a deeper, more spiritual purpose. It wants to help you improve your life, nurturing a virtual tree by engaging in positive behavior related to health, exercise, relationships and finances. Tasks in the… Read More…

Mindbloom’s Life Game scores a giant customer: Aetna

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Seattle startup Mindbloom has reached a multi-year agreement with health insurance giant Aetna, which will offer an enhanced version of the company’s “Life Game” to its members as a way of promoting health and wellness. Aetna is Mindbloom’s largest customer to date, said the startup’s CEO, Brent Poole, via phone this afternoon. It’s also a… Read More…