The Mindbloom team

Mobile health app maker Mindbloom acquired

  Mindbloom, a Seattle maker of mobile apps designed to help people live healthier lives, has been acquired in a deal of undisclosed size by Denver-based Welltok. Mindbloom’s 11 employees will be joining Welltok, which plans to use the acquisition as a base for expansion in Seattle. It will continue to operate Mindbloom’s apps, which… Read More

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Feeling down? Mindbloom’s new app inspires happiness

Mindbloom’s apps are all about improving your life and the company’s newest endeavor certainly fits in that category. The Seattle startup just officially debuted Momentum, an app that helps people record and remember the happier moments of each day. Like Mindbloom’s other apps, Momentum combines the principles of behavioral science and gaming mechanics with the knowledge of… Read More

John Gray.

Relationships 101: Best-selling author John Gray partnering with Mindbloom

Just in time for Valentine’s Day, Seattle-based interactive media company Mindbloom has partnered with best-selling author John Gray to provide relationship advice across the company’s apps. Gray penned the New York Times best-seller Men Are From Mars, Women Are From Venus and will join two others also signing on with Mindbloom’s content partner network: Arielle Ford, love expert and author of… Read More

Travis McElfresh

Mindbloom hires a big brain: Ex-msnbc.com, InfoSpace exec McElfresh joins as CTO

Seattle startup Mindbloom has hired Travis McElfresh as chief technology officer and vice president of product development and engineering, a key addition to the maker of personal improvement applications like Life Game, Bloom and JUICE. In the role, McElfresh will be charged with developing new interactive health applications that are designed “to inspire people to live healthier lives.” McElfresh… Read More

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Amazon vet Anne Krook puts roots down at Mindbloom

Anne Krook, who spent 13 years at Amazon.com, most recently overseeing disaster response and disaster recovery, has joined Seattle startup Mindbloom as vice president of operations. Mindbloom, which launched in September, has developed a Web and mobile game that’s designed to help people improve their lives by nurturing a virtual tree and engaging in positive behavior related… Read More

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Mindbloom: A new game designed to change your life

In some games, you solve puzzles. In others, you try to wipe out enemy forces. But a new offering from Seattle’s Mindbloom has a deeper, more spiritual purpose. It wants to help you improve your life, nurturing a virtual tree by engaging in positive behavior related to health, exercise, relationships and finances. Tasks in the… Read More

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Mindbloom’s Life Game scores a giant customer: Aetna

Seattle startup Mindbloom has reached a multi-year agreement with health insurance giant Aetna, which will offer an enhanced version of the company’s “Life Game” to its members as a way of promoting health and wellness. Aetna is Mindbloom’s largest customer to date, said the startup’s CEO, Brent Poole, via phone this afternoon. It’s also a… Read More