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Placed Insights reveal how much Americans love fast food and McDonald’s

America sure loves its fast food. That’s the latest from the April rankings of Placed Insights, a platform that is essentially the Nielsen TV ratings system or Google Analytics, but for the offline world. Seattle location analytics startup Placed unveiled the service last month, which tracks the paths and places of U.S. consumers and quantifies it to bring… Read More

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Placed Insights reveals where people shop most; McDonald’s, Walmart, Subway lead the way

After two years of hard work, a name-change and an incredible amount of data crunching, Placed has become the first company to offer a ratings service to help understand where people are going in the physical world.  “This is everything that Placed has been working on these past two years,” CEO David Shim said. The Seattle location analytics… Read More