Seattle marketing analytics startup Bizible — a 2012 TechStars Seattle grad led by former Microsoft program manager Aaron Bird — has reeled in $8 million in fresh funding that it will use… Read More
One of Seattle’s fastest-growing startup companies has a new name. HasOffers announced today that it’s taking on the new corporate moniker of Tune. The company will continue to operate HasOffers… Read More
Wall Street didn’t like that Zulily reported a wider loss than expected, so they probably won’t like hearing this: The Seattle retailer plans to increase its marketing spend beyond what it originally… Read More
The CEO of Kickstarter, the CMO of Sephora, Robert Redford and … Richard Sherman? This week’s Adobe Summit conference had a notable lineup of keynote speakers, but one name certainly… Read More
It’s probably a good idea for entrepreneurs to take brand-building advice from Stanley Hainsworth. After all, the marketing guru has helped companies like Nike, Lego and Starbucks tell their stories… Read More
Seattle mobile marketing startup Sparq is the latest company to land in the corporate grasp of Yahoo. “We’ve come a long way from our humble beginnings and are proud to… Read More
With the advent of social media and other technology, brands can communicate with individual customers in more ways than ever. However, one problem is that they either don’t have the tools… Read More
A new study from Forrester may surprise you: Microsoft — not Apple — is doing a better job of building its consumer brand. The study was based on brand resonance… Read More
It’s not easy putting together a one-day viral marketing campaign in three cities that involves cute kittens, customized cupcakes and seven months of planning. But that’s exactly what Seattle-based humor… Read More
Optify, a Seattle maker of marketing software that laid off its staff and hit the wall in September, has sold its assets and intellectual property in a fire sale. Steve… Read More
It’s been just one year since Solavei emerged on the scene with a referral-based marketing approach for selling cellular service, tapping into its users to help spread the word on… Read More
Seattle-based PopShops, which describes itself as a coupon and product feed platform, has been acquired in a deal of undisclosed size by New York-based Rakuten Marketing. Founded in 2006, PopShops’ ShopBuilder… Read More
Rand Fishkin wrapped up Mozcon 2013 in style by outlining his principles for great marketing and leading a discussion on the problems with Internet marketing today. Here are the six ingredients… Read More
SAN FRANCISCO — For Eventbrite, social media is a key component of its business plan. According to Tamara Mendelsohn, its VP of marketing, someone sharing an event on Facebook leads… Read More
Seattle entrepreneur Vanessa Fox has been bootstrapping her search analytics business, Nine by Blue, for the past six years. Today, the former Google employee is cashing out, in part because… Read More
App developers can already monetize location data of its users, but often times it comes with messy and disruptive advertisements. Placed, a Seattle location analytics startup, has a better solution. Today the… Read More
I’ve launched half a dozen or so startup products in my career and in the process I’ve picked up my list of favorite tools to make each step easier, faster, and cheaper. … Read More
This is a follow-up to Marcelo Calbucci’s recent post on GeekWire: “We need more startup marketing minds (a.k.a. Full-Stack Marketers).” Below are some strategies and lessons for tackling your startup… Read More
Three years ago I was at a dinner and an entrepreneur was telling me and the VP of Marketing of a successful startup how there weren’t enough marketing folks in… Read More
What does a logo really say about a company? Oftentimes, startups don’t have the brainpower or time to mess around with a logo, slapping together something in PhotoShop of little… Read More
AudienceScience, a global digital marketing company with offices in Bellevue, is closing its ad network business effective Jan. 1 so the company can focus solely on the AudienceScience Gateway, its global… Read More
Meteor Solutions, a social advertising and marketing startup led by Ben Straley, has been acquired by Covario in a deal of undisclosed size. All 10 of Meteor Solutions’ employees will… Read More
[Editor’s note: GeekWire is running a series of profiles on the startups participating in this year’s class in the TechStars Seattle incubator program. Check back each day at 1:30 p.m.… Read More
Solavei today is unveiling a new $49 per month unlimited voice, data and text service that runs on the back of T-Mobile’s 4G network. But that’s not the interesting, or… Read More
When you think of tech hubs, Chattanooga doesn’t usually come to mind. But the historic Tennessee town of 150,000 is looking to lure some techies with a new relocation program… Read More
A few weeks ago, we wrote a story about Womple, a new startup out of Bellingham that’s developing easy ways to make mobile Web sites for restaurants, dentists and other… Read More
Act-On Software, a Portland-area startup that helps companies automate marketing campaigns, just scored $16 million in venture capital financing. This latest round, led by Silicon Valley’s Norwest Venture Partners, doubles… Read More
Editor’s note: Team GeekWire is attending the GROW conference in Vancouver, B.C. this week, covering some of the talks. Perhaps no entrepreneur can entertain and inform a crowd like… Read More
Optify has raised $2 million in additional financing from existing investors, money that comes in just a few weeks after tech veteran Rob Eleveld was tapped as CEO of the… Read More