Mark Pincus

Book Excerpt: Why a car crash couldn’t stop Zynga from revolutionizing gaming

[Editor's Note: Seattle-area journalist Carol Tice is the co-author, with serial entrepreneur David Lester, of the new book How They Started: How 25 Good Ideas Became Great Companies. In this excerpt, reprinted with permission, Tice tells the inside story of how entrepreneur Mark Pincus and his business partners turned an idea into the social gaming powerhouse... Read More

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Zynga is having another rough day on Wall Street

Zynga’s first day as a publicly-traded company was more of a flop, than a big pop. And now the second day isn’t faring much better. Shares of the social media gaming company are down more than seven percent today, trading around $8.85. That’s well below the $10 offering price. The San Francisco company, which maintains… Read More

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Is Zynga’s culture really rotten at the core? Hear how Mark Pincus described the mission in April

The New York Times published an unflattering story this past weekend about the hard-charging culture of game maker Zynga, noting how the maker of FarmVille and Mafia Wars operates like a metrics-driven New York investment bank. Interestingly, Seattle’s PopCap Games, which turned down a buyout offer from Zynga in favor of a deal from Electronic… Read More