Apple, Microsoft and the divergence of the personal computer market

Apple is set to report earnings Tuesday afternoon, amid expectations of a blowout quarter. While much of the focus will be on iPads and iPhones, it’s becoming increasingly interesting to watch the company’s traditional Mac business — specifically Apple’s ability to defy the trends in the broader personal computer market by boosting Mac sales at… Read More


New Windows ads will battle old nemesis: Yesterday’s PCs

Microsoft’s “I’m a PC” campaign was originally launched as a counterpoint to Apple, embracing the phrase from the Mac maker’s commercials as a point of pride for Windows PC users. Subsequent installments challenged Macs on points including price. Tonight, the Redmond company is launching a new consumer Windows ad campaign, but with a different target… Read More