Macs in the mainstream: Parallels giving IT staff more control over Apple machines

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Parallels, best known for software that runs Windows on Macs, is announcing a new tool today that further bridges those two worlds. It’s more evidence of Apple machines gaining traction in the workplace, but this particular technology could prove more popular with the IT staff than with the Mac users themselves. The new Parallels Management… Read More…

Apple CEO: ‘Huge opportunity’ for iPads to replace Windows PCs

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Earlier today Apple reported a sharp increase in iPad sales for the holiday quarter, a stark contrast with the declining trends for Windows PCs and also Apple Macs. On a conference call with analysts following the results, Apple CEO Tim Cook was asked about the trends, and he made it clear that he sees the… Read More…

Apple, Microsoft and the divergence of the personal computer market

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Apple is set to report earnings Tuesday afternoon, amid expectations of a blowout quarter. While much of the focus will be on iPads and iPhones, it’s becoming increasingly interesting to watch the company’s traditional Mac business — specifically Apple’s ability to defy the trends in the broader personal computer market by boosting Mac sales at… Read More…

New Windows ads will battle old nemesis: Yesterday’s PCs

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Microsoft’s “I’m a PC” campaign was originally launched as a counterpoint to Apple, embracing the phrase from the Mac maker’s commercials as a point of pride for Windows PC users. Subsequent installments challenged Macs on points including price. Tonight, the Redmond company is launching a new consumer Windows ad campaign, but with a different target… Read More…