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Apple adds Nike exec to its roster

Working on digital technologies at Nike is starting to seem a bit like working in Apple’s farm system. According to a report by 9to5 Mac, Apple has hired Ben Shaffer, who has served as the Studio Director of Nike’s Innovation Kitchen, the division of the company responsible for the Nike+ FuelBand and other products, including,… Read More

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More details emerge for Apple’s high-tech watch set to debut later this year

Bloomberg is out with a report this morning that unveiled more details about Apple’s souped-up watch and said that the product could arrive by the end of 2013. The article suggests the “iWatch,” which reportedly could make calls, check caller ID, show map coordinates and carry a built-in pedometer and health monitoring sensors, could generate some serious profit… Read More