Rewind: EveryMove’s ‘mileage program’ for your health

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Our guest this past weekend on the GeekWire Podcast was Russell Benaroya, the CEO of EveryMove, a Seattle-area startup that lets users track their exercise and other healthy habits either manually or using gadgets such as high-tech pedometers. Rewards for participants include everything from gift cards to reduced health-care premiums. Russell tried to win over John… Read More…

EveryMove launches service to earn rewards for running, biking and walking the dog

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A flat belly or a healthy lifestyle aren’t the only incentives for exercise anymore. A Seattle startup is now rewarding users with money for completing tasks like walking, jogging and cycling. Heck, you can even earn rewards for mowing the lawn or walking the dog. EveryMove, a TechStars Seattle grad led by entrepreneurs Marcelo Calbucci… Read More…

Who said insurance is boring? Sims-like game wins fans for American Family

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Whether it’s talking geckos or magic jingles that produce hot tubs, you’ve probably seen countless annoying and funny insurance company advertisements both on TV and the Internet. But via online gaming? It seems like a bit of stretch, yet one particular “advergame” has enjoyed some success. American Family Insurance teamed with Redmond-based WildTangent and Mindshare Entertainment to create iAMFAM,… Read More…

Trupanion nabs $9M, looks to expand pet insurance pawprint

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People love their pets, but anyone who has taken their beloved Fido or Felix to the veterinarian lately knows that medical costs can add up fast. Trupanion is hoping that it can help alleviate some of the sticker shock at the vet’s office. And now the Seattle company has reeled in an extra $9 million… Read More…