gmi1

WPP’s Kantar unit buys Global Market Insite

Kantar, a unit of advertising giant WPP, has purchased Bellevue-based Global Market Insite for an undisclosed price and merged it with online market research firm Lightspeed Research. Together, the companies said that they will “create one of the world’s largest online panel and sample providers.” As a result of the deal, David Day of Lightspeed… Read More