T-Mobile marketing chief to step down as carrier undergoes image makeover

Cole Brodman, CMO of T-Mobile, speaks at the GeekWire Summit in Seattle (Karen Ducey Photography)

T-Mobile marketing chief Cole Brodman is resigning from the company, a decision that comes as the country’s fourth largest wireless carrier looks to reinvent its image after AT&T’s $39 billion bid fell apart late last year. Brodman plans to leave at the end of this month, handing over duties, on an interim basis, to Andrew… Read More…

Mobile vets: Windows Phone is great, but it has a long way to go to catch Apple and Android

Geekwire Summit

We brought together some of the top thinkers in the mobile industry Wednesday afternoon for the GeekWire Summit in Seattle. And while much of the chatter on the panel had to do with the newly-released iPad and the dominance of Android, the panelists nearly all agreed that Microsoft finally has developed a mobile operating system… Read More…

T-Mobile executive: Key to fixing industry is removing device subsidies

Cole Brodman, CMO of T-Mobile, speaks at the GeekWire Summit in Seattle (Karen Ducey Photography)

As mobile devices become more powerful, prices continue to fall. And while consumers now have more computing power in the palm of their hands than ever before, T-Mobile Chief Marketing Officer Cole Brodman said that the way carriers subsidize devices is hurting the industry. “It actually distorts what devices actually cost and it causes OEMs,… Read More…

GeekWire Summit: Facebook, T-Mobile, Swype and more join lineup of speakers

GeekWire Summit

We’re gearing up for our big GeekWire Summit, the inaugural half-day conference March 7 in downtown Seattle. Last week we announced the participation of former Microsoft chief software architect Ray Ozzie, Hulu CTO Richard Tom, and UW computer science luminary Oren Etzioni. Today we’re pleased to announce more industry veterans who will be sharing insights from… Read More…