carly

Video: T-Mobile’s Carly is making fun of AT&T again

After AT&T announced plans to acquire T-Mobile USA for $39 billion last year, federal regulators blocked the deal, contending that it would reduce competition in the wireless U.S. market. As evidence of that competition, they pointed in part to ads in which T-Mobile spokesmodel Carly Foulkes lampooned AT&T and Apple. Not coincidentally, T-Mobile took a hiatus… Read More

carly

Here it is: T-Mobile’s full ‘No More Mr. Nice Girl’ ad

Just released this morning, here’s the full version of the first ad in T-Mobile USA’s new “No More Mr. Nice Girl” campaign, part of the Bellevue-based company’s effort to burnish its brand and become a more formidable challenger in the U.S. wireless industry. What do you think? In case you’re wondering, Carly is riding a 1000… Read More

Is this the face of the coolest wireless company?

No more pink dresses: T-Mobile tries on a tougher image

Carly is giving up her pink dresses for leather gear and a motorcycle. T-Mobile USA is rolling out a new ad campaign that attempts to change the public perception of the company, as symbolized by the new wardrobe for its spokesmodel. The motto for the campaign: “No More Mr. Nice Girl.” Here’s how Media Post… Read More