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Here’s how Cheezburger executed a kickass kitten delivery viral marketing stunt with Uber

It’s not easy putting together a one-day viral marketing campaign in three cities that involves cute kittens, customized cupcakes and seven months of planning. But that’s exactly what Seattle-based humor website Cheezburger and on-demand car service Uber managed to pull off a few weeks ago when they partnered to deliver kittens to your doorstep. On Oct. 29, cat-lovers… Read More

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Microsoft employees raised $105M for 19K non-profits in 2012

For the second year in a row, Microsoft employees eclipsed the $100 million mark in charitable donations, raising $105 million for nearly 19,000 nonprofit organizations. The announcement comes nearly four months after the Redmond software giant brought in Bill Gates to help celebrate raising $1 billion in cash since 1983 for approximately 31,000 nonprofits and community organizations worldwide…. Read More

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Gas Powered Games cancels Kickstarter for ‘Wildman’

Gas Powered Games unplugged its Kickstarter campaign for ‘WIldman‘ this afternoon with four days left and more than $500,000 to raise. We’ve been reporting for the past month about how CEO Chris Taylor had to let go of nearly his entire staff in January due to poor funding on Kickstarter. But then a week later, Taylor told us that he… Read More

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New Windows ads will battle old nemesis: Yesterday’s PCs

Microsoft’s “I’m a PC” campaign was originally launched as a counterpoint to Apple, embracing the phrase from the Mac maker’s commercials as a point of pride for Windows PC users. Subsequent installments challenged Macs on points including price. Tonight, the Redmond company is launching a new consumer Windows ad campaign, but with a different target… Read More