Microsoft’s brand reputation is looking pretty healthy when it comes to what tech workers regard as desirable places to work. The findings are part of the “2019 Global Brand Health… Read More
Millennials are a cohort coveted by brands. The world’s largest generation, they have spending power and are early adopters of new technology. They’re also some of the loudest voices in… Read More
If you’re over 17, you may want to buckle your seatbelt for this. If not, I doubt your attention span has held to sentence number two, so deuces. Google, apparently… Read More
The Colbert effect may not take as much of a toll on the teflon coating of Amazon.com as you might think. Despite a concerted attack by the legendary late night… Read More
Amazon.com joined the ranks of the world’s top10 brands, jumping four spots with a brand value of $64.2 billion, according to the Millward Brown BrandZ study. Amazon, which is holding… Read More
Walmart and Amazon may appear to be in a close fight to be the go-to retailer for everyday low prices, but when it comes to evaluating the strength of one… Read More
In what now has become legend, Apple co-founder Steve Jobs recruited PepsiCo exec John Sculley to the helm of the computer maker in the 1980s with the classic line: “Do you… Read More
It’s been about two weeks since Instagram unveiled its 15-second video feature and the response has been excellent for the Facebook-owned media-sharing platform. Less than 24 hours after its debut, more… Read More
One of the most fascinating aspects of the latest Harris Poll Reputation Quotient study is that Amazon.com continues to bolster its brand, even as most Americans have little physical interaction with… Read More