nordstromapp11

Nordstrom’s e-commerce bet pays off big

Over $1 billion in direct sales. That’s what Nordstrom raked in according to their fiscal year 2012 report, a first in the company’s history. Overall sales grew by 12.1 percent year-over-year with e-commerce achieving an impressive 37 percent growth. Those numbers put Nordstrom 4.8 percent ahead of comparable retailers according to Internet Retailer. Why the success? Understanding that if… Read More