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Here’s how TV ad spending translated into in-store traffic for retailers on Black Friday

There’s no doubt retailers spent quite a bit of advertising money last week leading up to Thanksgiving weekend. It is tough, however, to measure the return on those expenditures. But a unique study provides some answers thanks to Seattle-based location analytics startup Placed and Kantar Media Ad Intelligence. Using Placed’s physical location data and Kantar’s… Read More

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Walmart tops list of most visited retailers on Thanksgiving

In a development that shocked nobody, Walmart was the most-visited retailer on Thanksgiving, according to new rankings published by Placed, a Seattle-based location analytics company. While stores opening on Thanksgiving is still something of a controversial subject, that certainly has not stopped shoppers from all over rushing to get deals after finishing their turkey. Walmart,… Read More

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POLL: How much will you spend online this holiday?

If you’re having trouble finding that perfect gift for family and friends, look no further than the gadget world. From the Microsoft Surface that Oprah loves to the dual-screen Nintendo Wii U to the iPad that 48 percent of kids apparently want, the options are plentiful. All of these items and more are available online, where items… Read More