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Microsoft Bing tests ‘Hero’ ads in Windows 8.1 search results, jousting with Google

Microsoft Bing is piloting a new form of search advertising in Windows 8.1 — allowing advertisers to promote themselves with bold photography, custom links and other visual elements when users search for the names of their brands. The “Hero Ads,” unveiled today, blend elements of display and search advertising. They are being tested by advertisers including Land… Read More

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Court filing: Yahoo tried to put the brakes on Microsoft deal amid Ballmer transition

The search partnership between Microsoft and Yahoo is getting even frostier: Newly released court records show that Yahoo is questioning Microsoft’s long-term commitment to the deal as Steve Ballmer prepares to leave his role as CEO of the Redmond company. Despite those qualms, Yahoo must continue with the transition to Microsoft’s Bing Ads technology in Taiwan… Read More

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Study says Google wins ‘Bing it On’ challenge; Microsoft calls findings ‘unfair’

A law professor is giving Microsoft a statistical smackdown over its “Bing it On” search challenge, but the company isn’t going down without a fight. Ian Ayers of Yale Law School is challenging Microsoft’s claims about its “Bing it On Challenge,” the blind “taste test” that pits Google vs. Bing to determine which search engine’s… Read More

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Microsoft Bing adds another Pinterest feature to image search, hints at more social integration

For the second time this year, Bing has added a Pinterest feature to its image search. Now when you search for certain topics on Bing images, Pinterest boards will show up on the right hand panel as “Image collections.” For example, when you search for “Halloween decorating ideas,” on Bing now, Pinterest boards created by… Read More

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Poll: What do you think of the new Bing logo?

Microsoft’s Bing is still far behind Google. Can a new logo help? Microsoft hopes so, and they’ve just rolled a new logo and design for their search brand, part of a “new, more modern era for Bing.” In addition to the new logo, Bing also is rolling out what it calls a more “modern” experience,… Read More

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Microsoft hammers Google over ads in schools

The Scrooglers have struck again. First it was Google Shopping, then came Gmail which was followed by Google Play. Now, Microsoft’s latest attack on Google comes in the form of education. The new Scroogled campaign is timed with Microsoft’s debut of Bing for Schools, a program allowing schools across the country to use an ad-free version of Bing that comes… Read More

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Microsoft awarding free Surface tablets with new ad-free ‘Bing for Schools’ initiative

Use Bing, receive free Surface tablets. That’s the winning formula for the 800,000 students participating in Microsoft’s new “Bing for Schools” pilot initiative that officially launched for K-12 schools today. The program allows schools across the country to use an ad-free version of Bing that comes with added privacy protections and filtering tailored for students. Students… Read More

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Search stats: Bing gaining market share as Yahoo slips

The monthly U.S. search stats from comScore are out for June and Microsoft continues to grow its search share while Yahoo keeps sliding. Google held the top spot with 66.7 percent market share with no change from last month. Microsoft Bing, however, saw a 0.5 percent uptick to 17.9 percent while Yahoo fell 0.5 percentage points down… Read More

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Twitter using Bing to translate tweets automatically

Microsoft has come up with some pretty cool language translation applications over the past year, and now Twitter is getting in on the fun. The social network giant is testing out a built-in MIcrosoft Bing translation tool that allows users to translate tweets with one click. One person I follow that tweets a lot in a foreign… Read More

Steve Ballmer at the Microsoft CEO Summit 2013. (Microsoft Photo).

Microsoft reorg: Don’t expect big cost-cutting, says analyst

Microsoft CEO Steve Ballmer’s move to shake up the company’s internal management structure, rumored for months, will be getting lots of attention this week. It’s the first day of Microsoft’s new fiscal year, and there have been reports that the changes could be announced internally as early as today. But regardless of the timing, one… Read More

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Microsoft exec: Siri integration will make Bing better

Microsoft exec Gurdeep Singh Pall is speaking right now at the SMX Advanced search industry conference in Seattle, and host Danny Sullivan spent some time pressing for details on the company’s newly announced deal with Apple to integrate Bing into the Siri personal assistant in iOS 7. Pall seemed to be doing his best not to… Read More

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Surprise: Apple’s Siri adopts Microsoft Bing for web search

Apple will incorporate web search results from Microsoft Bing into its voice-enabled Siri personal assistant in iOS 7, the Cupertino-based company said today as it unveiled the next operating system for iPhone and iPad. It’s a major win for Microsoft in its effort to gain traction for its search engine, and highlights the ongoing tension… Read More

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Bing Translator App out for Windows 8, lets you understand foreign words with a camera

Microsoft launched the Bing Translator for Windows Phone last November, but today it’s now available on Windows 8 and supports more than 40 languages. The Windows 8 version includes several of the same features, like text translation, text-to-speech and offline support. My personal favorite is how the app combines augmented reality with a camera and speech/text translation so that you… Read More