Tech Moves: Joanna Lord named CMO at BigDoor; Brian Arbogast joins the Gates Foundation; and more

—Online marketing whiz Joanna Lord has left her VP job at SEOmoz to become chief marketing officer at BigDoor, the Seattle gamification startup. In her new role Lord will oversee branding, content, community and other functions for the Seattle-based company. Keith Smith-led BigDoor raised $5 million last year, bringing total funding to $13 million. “The first… Read More


Seattle startup BigDoor powering NFL.com rewards

With the NFL regular season fast approaching, the football league this week announced its first-ever NFL Fan Rewards. The program gives regular users of NFL.com virtual coins in exchange for reading articles, commenting and taking part in other activities on the site. The coins can be redeemed for a variety of items, including NFLShop.com discounts,… Read More


BigDoor rival Badgeville scores $25M for ‘gamification’ platform

Fast-growing Badgeville has reeled in $25 million in fresh funding, money that the 20-month-old Menlo Park, California startup will use to expand its gamification platform. Badgeville, which competes against Seattle’s BigDoor, said that its revenues grew by 300 percent year-over-year as it added customers such as Oracle, Dell, Samsung and NBC. Total financing now stands… Read More


Geek of the Week: Matt Shobe, BigDoor chief design officer

Our latest Geek of the Week, Matt Shobe, is in charge of design for BigDoor, a Seattle-based company bringing the mechanics of video games to a variety of sites and online services. But his geek credentials go much further, from his passion for flying to his appreciation for good old-fashioned Windows keyboard shortcuts. Continue reading… Read More


Seattle gamification startup BigDoor buys OneTrueFan

BigDoor believes it has the keys to success to increase engagement on Web sites. And today the fast-growing Seattle startup — led by technology veterans Keith Smith and Jeff Malek — is taking a step to accelerate those efforts. BigDoor has acquired OneTrueFan, a San Francisco-based startup which has developed a Web site widget that… Read More

Keith Smith in the KIRO studios (Erynn Rose photo)

Rewind: Keith Smith, BigDoor CEO, on the economics and future of gamification

Our guest this past week on the GeekWire Podcast was Keith Smith, CEO of BigDoor, a Seattle company bringing the principles of video games to the world of online publishing, with badges, leaderboards and other rewards for users of traditional websites. He talked about the company’s new deal with Major League Baseball, the underlying economies of… Read More


Feedburner co-founder joins BigDoor

Feedburner co-founder Matt Shobe has joined BigDoor, a Seattle startup that helps online publishers engage with readers and viewers by establishing leaderboards, badges and other game-oriented services. Shobe, who most recently worked as a user experience designer in Google’s Seattle office, is serving as the company’s new chief design officer. You may recall that Google… Read More