See how this UW football print ad comes to life with your smartphone

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Many out there believe print media is doomed, and that no one needs to pick up a newspaper when everything is available for free — well, sometimes — on the Internet. But what about something that combines a little bit of both worlds? The University of Washington Athletics Department is trying just that with a… Read More…

Augmented-reality glasses for Xbox? Patent filing provides new evidence

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The notion of Microsoft releasing its own augmented reality glasses for a future Xbox isn’t new, having surfaced over the summer as part of a 56-page document that purported to detail plans for the next version of the Microsoft console. But a newly released patent application provides another big clue. The filing, seeking a patent on… Read More…

Google reveals Project Glass: Is this your augmented reality?

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Google is providing the first public glimpse of the augmented-reality glasses being developed by its Google X research group under the name “Project Glass.” But the initial images shown by the Project Glass team via its Google+ page reveal that the “glasses” aren’t really glasses in the traditional sense. Instead they’re frames that house a small device… Read More…

Bring your coffee cup to life this holiday season with Starbucks new iPhone app

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This is kind of goofy, but kind of cool. Starbucks just unveiled a new mobile application for the iPhone that essentially turns the iconic red holiday coffee cup into a virtual world where you can watch holiday characters like a squirrel light up or a skater perform tricks. It’s part of the coffee retailer’s attempt… Read More…

Microsoft Research demo: Augmented reality with Kinect, tablet, distributed computing

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Here in Redmond this morning, Microsoft Research is marking its 20th anniversary as the company’s basic research unit. In addition to looking back at its work over the years, the research unit showed a series of demos that provided a glimpse of the future direction of technology. In the video above, researchers showed a project… Read More…