It’s official: Facebook buying Atlas ad system from Microsoft

fb-

Microsoft is selling its Atlas Advertising Suite to Facebook, the companies confirmed this afternoon. Financial terms of the purchase weren’t disclosed. The deal makes Facebook a bigger player in online advertising, while salvaging a small portion of Microsoft’s ill-fated acquisition of Seattle-based digital advertising company aQuantive, which included the Atlas tools. Facebook’s Brian Boland says in a blog… Read More…

Report: Microsoft close to deal to sell Atlas ad platform to Facebook

facebooklogo11

Microsoft could reach a deal to sell its Atlas ad-serving platform to Facebook as early as next week, helping the social network build out its online advertising presence, according to Advertising Age, citing a potential purchase price between $30 million and $50 million. Facebook is expected to use the technology as part of its effort… Read More…