aqnt

After the writedown: How Microsoft squandered its $6.3B buy of ad giant aQuantive

It was supposed to change everything for Microsoft, creating a viable rival to Google and establishing the Redmond company as a force in online advertising. But five years after Microsoft purchased Seattle-based aQuantive for $6.3 billion in cash — at the time the largest acquisition in the software giant’s history — little is left to show for… Read More

aquantive

Microsoft takes $6.2 billion write-down over aQuantive

Conceding that its giant acquisition of aQuantive Inc. hasn’t worked out as planned, Microsoft says it will write down the value of goodwill in its Online Services Division by a whopping $6.2 billion — almost as much as it paid for the Seattle-based online advertising company back in 2007, then the largest deal in Microsoft’s… Read More

socialforce11

Ex-aQuantive, AdECN and AOL execs form stealthy SocialForce

A new Seattle area startup company led by several online advertising executives is kicking around a new idea that it describes as “industrial-strength influencer marketing.” Not too much is known at this point about SocialForce, whose Web site simply boasts a logo. And Chief Executive William Urschel, the former CEO of AdECN, a Santa Barbara, California online… Read More

Scott Howe

Tech Moves: Ex-Microsoft ad exec Scott Howe takes CEO post at Acxiom and more

We’ve been tracking some departures, appointments and new hires in the Pacific Northwest tech industry in recent days. Here are a few notable Tech Moves: Scott Howe, the former corporate vice president of the Microsoft Advertising Business Groups, has accepted the CEO role at online marketing company Acxiom Corp. The Little Rock, Arkansas — founded… Read More